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FH

About

FH is a tech company specialized in business processes and software, founded in 1999. Since then, it executes projects in more than 30 countries and different industries. It employs 700 people and has offices in Curitiba, São Paulo, Porto Alegre, Joinville, Rio de Janeiro and Brasília. The company works with three business lines: services, for selling and implementing SAP, fiscal and omnichannel projects; outsourcing, with online 24 hours support; and software. FH invests in Smartcom’s press office strategies since November 2014, through which it has gained visibility in both national and international media, including print, online and TV channels. Because of the nature of its products and solutions, the company is a source to technology magazines and websites, in addition of being present in stories on management, career development and economy. .

Outstanding Case

In October 2019, the German consultancy Itelligence, that belongs to the Japanese group NTT Data, bought a majority stake in FH’s shares and the matter needed to be uncovered globally. The extremely important demand was taken to Smartcom with little time in advance because the subject was confidential and strategic. It was necessary to show to the market how this acquisition would impact the tech market. The news was the merge of a national company with the annual sales forecast of R$ 162 million with a multinational one, holding 26 subsidiaries, total revenue of 926,6 million Euros and seeking to expand in Latin America. In order to achieve greater reach, Smartcom has done a team work, informing the news through a mailing list of tech, economy and general media vehicles, aside of making a partnership with an international press office. The news was disclosed in 39 national publications and 11 international ones, including Valor Econômico, Online Focus, Der Tagesspiegel, and Nikkei xTECH Active. The result was very satisfying, thanks to the relationship with the journalists specialized in IT, business and other editorials.

cerne

CERNE

About

The Center for Excellence in Neurological Recovery (CERNE) has been operating since 2016 with the aim of becoming a reference in the care of patients with neurological damage. The work combines the skills of the founding partners in service, physical therapy and occupational therapy, to the specialization of a multidisciplinary team, expanding treatments to speech and music therapy areas. CERNE is in constant search to offer advanced and innovative methods, such as Theratogs, PediaSuit, Bobath, Hand Therapy, Sensorial Integration and Constraint-Induced Movement. A Smartcom customer since 2016, the center gets recognition through social media and press advisory services.

Outstanding Case

A clinic still in the beginning of its activities in 2016, CERNE sought in online communication a way to build the brand and give visibility to the important work aimed at neurological recovery. To promote a social media positioning for the center, Smartcom developed strategies to generate engagement, identify services and retain customers, through the creation of a visual identity for social networks, a study of the target audience, the definition of themes and periodicity for publications and a specific tone of voice for textual content. Currently, the CERNE Facebook page has surpassed the 5.3 thousand likes, reaching 1.546 million people between December 2017 and December 2019. In parallel to social media, the clinic has grown physically to accommodate the volume of appointments and offers differentiated services, with the addition of a unit in São José dos Pinhais in 2018 and the moving of the Curitiba unit to a new headquarters in 2019.

ibema

IBEMA

About

In the paperboard market since 1955, Ibema has an annual production of 140 thousand tons, making it one of the main players in the printing industry in Latin America. Its portfolio includes the manufacturing of packaging, books, and promotional materials for both the national and international markets. A Smartcom customer since October 2012, Ibema underwent important changes during the period. Its media positioning is carried out through the national press service, with which it has already received three consecutive awards as “Company that best communicates with journalists”, offered in 2013, 2014 and 2015 by Editora Segmento, and internationally, due to the work of the Buenos Aires-based journalist. Smartcom also produces content for Ibema with products such as Revista Ibema por Você, currently on an annual basis, and Informativo Ibema & Você, bimonthly. .

Outstanding Case

The Ibema Gravura Award is the only competition of its kind promoted by the private sector in Brazil. Smartcom has publicized the award since its third edition, in 2013, and is honored to give visibility to new and courageous visual artists from all over the country. The challenge of inserting an industry brand in the Brazilian cultural environment has encouraged our team to spread the word of the Award more and more. Writing the winners' catalog is another opportunity in which Smartcom develops its writing and cultural critique skills.

thyssenkrupp

thyssenkrupp

About

The German high-tech industrial group ThyssenKrupp is made up of 670 companies spread over almost 80 countries. In 2019, the Steering division of Thyssenkrupp has completed 20 years of operations in Brazil. The company develops electric steering systems. Smartcom also provides design services for the Steering division.

Outstanding Case

For the celebration of this 20 years, we worked on the creation of a stamp and also on a visual identity to be presented in a party for employees and customers. In addition to this celebration, on the day of the party we had a homage to the CEO of this division, who would retire on the same date. For the homage, a book was created which told the entire pathway of the CEO, collecting stories from professionals and family members close to him.

consorcio servopa

CONSÓRCIO SERVOPA

About

Since 1966, Servopa Pre-purchase Financial Pools stands out for its solid and secure management in the national market, maintaining an average of 300 active groups that, together, total approximately 55,000 pool members. With more than 250,000 contemplated letters of credit, the brand is among the 10 largest independent pre-purchase financial pool administrators in the country according to the Central Bank ranking. It operates in the segments of new and used automobiles, motorcycles and real estate. Its goal is to always be attentive to market trends and increasingly meet the consumption needs of customers. The company is highly prepared to get its projects off the ground.



Outstanding Case

Developing internal communication was one of Servopa Pre-Purchase Financial Pools’ missions and through Smartcom this wish was fulfilled. Since 2018, the partnership has been established and continues today to overcome great challenges. The brand would like to improve internal communication, and with that in mind, Smartcom's proposal was to invest in a NewsLetter to start creating a direct relationship channel with the employee. A strategic research was carried out to create themes and content, as well as graphic design, gathering all the information necessary to achieve great results. After a year of the project, a new survey was conducted, when the employees asked for some changes. And yes, the editorial project was changed, which made the News more modern, interactive and informative. Today, the information has become much more than a simple NewsLetter: it is the voice of the company, in which all strategic information is disclosed, not to mention the recognition that each employee feels when seeing his picture in the edition. It is considered a great magazine, both printed and virtual, that brings quality content, read and reread by all employees. It is a material that everyone is proud to take into their home, proud to belong!

instituto historia viva

HISTÓRIA VIVA INSTITUTE

About

Founded in 2005 by Roseli Bassi, the História Viva Institute has the goal of turning environments of pain and suffering through oral literature. The non-governmental organization was born in Curitiba and today it acts on several Brazilian states, and it has encouraged reading, education and Brazilian culture. In its 15 years of existence, the entity has enabled 3,500 volunteers in the art of listening and telling stories. Every week, nursing homes, hospitals, and shelters are visited by História Viva’s volunteers, having reached over 14 thousand people. Its volunteers count on varied profiles and are capable of listening, writing, telling and reinventing classic stories, life cases and tales from Brazilian literature, aiming to bring some joy to people affected by physical and emotional fragility. The importance of this work has been rewarded with a number of awards in the culture, education and social action areas. Read more on: www.historiaviva.org.br and www.facebook.com/institutohistoriaviva.



Outstanding Case

Smartcom supports História Viva Institute with press office work. Since 2013, we encourage the brand to create a unique and customized relationship with the national press, both online and offline. The results were amazing and opened many doors to promote the institute in the most relevant media, such as local TV and radio and even at Rede Globo’s Fantástico. Encourage reading and education. Promote emotional health and influence physical status. Preserve and promote culture of many generations. These are some of the main goals of História Viva Institute. To put in practice those dreams, the entity counts on three ongoing projects: Ouvir e Contar Histórias (Listening and Telling Stories), Contadores de Histórias – Pacientes em Hospitais (Story Tellers – Patients in Hospitals), and A Arte de Encantar para Educar (The art of enchanting for educating). Through those initiatives, the non-governmental organization has reached acknowledgement and partnered with several companies and entities, in addition to several awards.

SESI

SESI CULTURA PARANÁ

About

It was in 2008 that the Paraná Regional Social Service for Industry opened an area specifically dedicated to the development of cultural actions anchored in the guidelines provided by the Universal Declaration of Human Rights, such as diversity, plurality and autonomy. Since then, it promotes access to culture with a focus on artistic and cultural training programs, investment in creative processes, audience formation for all languages and cultural training and development of local vocations. Sesi Cultural Circuit, Sesi Music Festival, Sesi Creative Centers, Cultural Zoom, Sesi Music Programs, Sesi Art, Sesi Audiovisual and Sesi Performing arts are examples of programs developed by the Cultural Management of Sesi. From 2008 to 2019, more than one million, two hundred and sixty spectators had access to culture through cultural actions carried out by Sesi Paraná. All of these actions have always aimed at providing access to cultural goods for industry workers, their dependents and the community in general, in addition to the dissemination of art in all its manifestations, valuing the diversity and plurality of the Brazilian people.



Outstanding Case

Sesi Cultura Paraná sought Smartcom to strengthen its brand through press relations in 2017. Three years ago, a complete advisory work was carried out throughout Paraná. The great challenge was to give visibility and credibility to the brand in each city in the entire state, and also to create a strong and stable relationship with the press. With hard work and dedication, the goal was accomplished and today the clipping results as well as the actions taken are considered a success. Through the press office, Sesi Cultura Paraná grows each year in the dissemination of its activities. The data shows the volume of publications and also the quality of materials and vehicles, both online and offline. Smartcom, in addition to working on the guidelines with the attractions that took place in each theater, also innovated in other subjects such as creative economy, art and technology, challenges of the cultural sector and much more. Therefore, the construction of the strengthening of the brand was solid and differentiated. Cultural projects such as Circuito Sesi Cultura Paraná, Creative Centers, Sesi Music and Sesi Music Festival/PR have been the highlights in all these years. Because of these, it is possible to carry out strategic pre-event and post-event dissemination, in addition to connect several artists who work in partnership with Sesi, which makes all the difference. Smartcom is also responsible for digital content on the website and on social networks. The growth of followers, likes, views, and especially engagement is very expressive. Since 2017, it has only increased, due to the best strategies for innovative and creative content that are posted with all the love we have for art.